How You Gon' Wait?

Agents of Change album cover design

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Local music group, Agents of Change approached the ON!D collective about creating something unique for their new upcoming album. With a blending of hip-hop, politics, and a DIY punk ethos, the group was looking for something that brought out the grit and layers of the Chicago scene in a complimentary aesthetic to their sound.

 

The AOC group came across another poster designed by the collective - "They'll Never Take Us Alive" for the Outfit, a local roller derby team. They felt the style of lettering and illustrative composition was a look they wanted for their new album. 

 

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"They'll Never Take Us Alive"

 

We had the AOC members in for an initial meeting to get to know the group a bit, and ask some basic questions we had for direction. Working in iconic elements of the city, using the words of the album within the illustration, and portraying the social divide within city were elements the group felt defined the albums direction.

From the meeting the group members sketched out a handful of quick concepts each. Together we presented our thoughts, and gave each other feedback within the collective. We unified some of our directions, and presented our concepts to AOC for their input. 

While the group enjoyed all the thinking and concepts presented from the collective, they felt one was representing their vision stronger. With some feedback and considerations, we moved forward with a concept and refined the illustration in more detail. 

 

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Presenting the higher fidelity sketch, we discussed what other details we could bring out going when making the work digital. A handful of suggestions from the clock resembling the, "Macy's Clock" to rod iron security fences and decrepit structures. Chicago's bridges, underbelly, and famous sky scrapers were also elements they wanted to incorporate in the composition. 

Having the detailed sketch approved, we moved into digital. Investing a handful of hours in vector illustration, we brought to life the elements and essence they were attracted to in the initial concept. We built the composition in blacks and white to make sure the contrast was right through the piece, using 3 values to later be substituted with color. 

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Getting approval on the work in progress, and initial black and white rough; we introduce the work in color.

 

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Using Chicago city's color palette in the composition was another way to tie the chi-town piece into the concept. The group was in favor of the color choice, and was pleased with the outcome of the overall piece. With a need to screen print and reproduce the composition for marketing and other materials, we color separated and optimized the file for production needs.

 

Below are the images of the front and back cover for the Agents of Change new album: "How You Gon' Wait?"

Front Cover

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Full Cover

 

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Back Cover

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